Friday 3 December 2010

















For costume Adrian will dress in the same style as Neyo. Neyo is presented in his music videos dressed as very smart while he is wearing the suit and a hat, which is the image Neyo is trying to portray to the audience. Ne-Yo is mostly dressed like this. The fact that it is common for him to dress like this is important because it links to the genre he sings and the target audience he appeals too.Therefore for our music video we are going to have to make this familiar and dress Adrian in the same way.
Neyo also appears wearing casual clothes in either jeans or a tracksuit. Therefore this image of Ne-Yo shows him as a kind of rebellious youth. His outfit is very stereotypical for his age and and for male gender. Neyo wears alot of jewerlly, which is stereotpical for a R&B singer. However, Neyo has his ear pierced whereas, Adrian does not. Therefore Adrian will have to wear quite a bit of jewerlly to portray himself as a R&B singer.


The woman in the music videos usually dress casual (i.e top, trousers, boots or plain shoes), except when they are in clubs (eg in the music video 'because of you' the woman are wearing extravagent clothes). They mainly wear plain colours, eg in the music video 'mad' the woman is wearing dull colours black and grey which reflects her emotions which is grieving. Therefore for our music video we have to think carefully about the colours we are going to use and the symbolic codes they give off to the audience, to help reflect Adrians and Danielles emotions in our music video. Women in Neyo's video are also portrayed as seductive, this is done to attract the audience (males) while also making Neyo look desireable (to females). Therefore voyerism is also used. In Neyo's music videos the women are shown as wearing two different types of styles of clothes, casual and more seductive. We will use this in our music video as it helps move the storyline along as it helps adds narrative and shows Danielle is cheating with another man when she dresses more seductive and when she is casual shows she is with Adrian.

From music video 'because of you.' - seductive clothing.













From the music video 'When you're mad.' - Casual clothing.













The music video 'because of you' is a good example of Neyo's style in clothing as it has the extravagent suit which is sequined, while also having the plain t shirt paired with a basic hat.





















Neyo's music video 'part of the list' also is a good example of Neyo wearing his signature look of the suit. Whereas, the woman is shown wearing casual clothes.

Casting

When it came to our music video and casting who was going to be in it, we learnt that from our AS coursework last year we needed reliable people who were going to be serious about it and not mess around.

Therefore when it came to casting Ne-Yo this was a vital decision. We picked our friend Adrian as he enjoys acting, and was apart of a school production where he was acting and singing. He is also reliable.























For our female protagonist we used our friend Danielle. However, due to circumstances she could not do it.
















Therefore we had to replace Danielle with Christianna's sister Yoda. We chose Yoda because she is also reliable and conveniently already knew Adrian so it caused no awkwardness while filming.

Props

These are some of the Props that are going to be used in our Music Video. Some are influenced from Neyo -

Mobile Phone that Danielle uses to cheat on Adrian with.
Top Hat that Adrian wears which is in the same style as Neyo.
A picture frame showing a picture of Adrian and Danielle. Showing happier times.
An alarm clock showing '6.45.' It shows and represents the cheating that is occuring.
Dinner that Adrian cooks for Danielle.
Jewerly and accessorises - that links to Neyo, influenced by him.