Target audience sheets

Comments on Second Filming - 3rd March

On our second filming we had to film the second lot of scenes that was of Adrian acting as Neyo singing on a stage. We filmed this in our school hall as it has a big stage, however, we had to get permission of the headteacher first. We decided to do this scene as it is a typical method that Neyo uses in his music videos, therefore, we had to dress Adrian like Neyo. So Adrian came to our school dressed in a smart formal suit. Although, we did not have the hat that Neyo wears. We overcome this problem by going to the drama department at our school, and asking the teacher if they have any hats from our previous play guys and dolls. Luckily the teacher had one and this completed the costume for Neyo dressed formal.
Halfway through filming we also had the issue of having to share the room while filming with the drama teacher, as they were acting in the hall at the same time we were filming. We overcome this issue by when we were filming the drama students would stop.
On our storyboard we had to change shot 14 as all the shots on the stage were mainly long shots. So we tried to make it look more interesting and vary the shots, we did this by making the long shot into a midshot instead. We also did this because typically in Neyo's music videos and R&B music videos is shots change between shots very quickly, so we tried to break up the shots and add varied shots.
Overall, what worked well was there was spotlights shinning down on Adrian while he was singing. This portrays Adrian as innocent and the victim in this video, as he is the one being cheated on.
We also researched Neyo's music videos and had to get the costume that resembles what Neyo wears in his music videos. Therefore Adrian who played Neyo was wearing a suit in this scene we were filming, and due to the usual conventions of R&B artists he is also wearing alot of 'flashy' jewerlly in order to fit into the R&B genre and stereotype.

Filming

This is us filming our first scenes at Christianna's house.

Comments on first filming - 24th Feburary

We occured some problems on our first filming, the original female character Danielle could no longer participate in the video, therefore, we had to replace her with another person called yoda.
We first began our filming at Christiannas house as it showed the scenes between Adrain playing Neyo's character and Yoda. The problems we had to also overcome is that when we were filming the scene in the bedroom in Christianna's house. We had to get a downward tilt on Adrian and Yoda lying down in the bed. This was quite difficult as the tripod was not tall enough. Therefore, we had to get on a step ladder to get enough height to look down on them.
Also we had to prep Christianna's house and set the scene correctly as a home accomodating a young couple. Therefore had to remove pictures of Christianna and her family. We also had to refer back alot to our storyboard and our plan of the whole music video immensly. As we had to make sure they are wearing the correct clothes, timing is correct and the lyrics are in sinc. Which was a challenge as it meant extreme organisation skills, and if timing was wrong meant the whole music video and filming was wrong. So the storyboard was extremely important.
During filming however, the female character Yoda had to wear a coat. On the day I had a red coat, and we thought that would be a better costume for her to wear as it connotes passion and danger, which links to her cheating as she is off to meet the other guy. However, this worked better and worked effectively. We made sure Yoda was wearing red alot in our music video as it connotes cheating.

Analysis of a Digipak in the pop, rock and dance genre

Analysis of a Digipak in the R&B genre